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February 15th, 10:48pm 0 comments

TWELV MAGAZINE + LOST ART Fashion Week Party

Forgive me for writing this a day late. (Well, it was Valentine's Day yesterday!)  But on Monday, the guests at the Plunge Rooftop Lounge atop the Gansevoort Hotel in the always chic Meatpacking District, got an early Valentine.

I was there as a photographer taking pictures as they strolled in to see LOST ART  by Jordan Betten and to preview a hot new mag TWELV, which will have its official launch in April.  Noelle Bonner pulled the whole gig off with the help of her team.  The result was a vibe that was cool and relaxing, yet the beat of the fab mix of music kept one always moving around the expansive lounge.

Hissa Igarashi is the editor in chief and creative director behind TWELV.  He has an extensive background in fashion styling and editorial shoots having collaborated with world renowned stylists,including Joe Mckenna, Michael Philouze on shoots for magazines like Vogue Italia, Paris Vogue, Vogue Nippon, L’Uomo Vogue, V , I-D, L’Officiel and more.

His mission of creating a high fashion Art magazine has a unique twist. Besides fashion, It will feature a heady mix of band reports, actor interviews, and behind-the-scenes coverage of art in progress . TWELV will donate 12% of magazine and web sales to charities such as the World Food Program (WFP), Médecins Sans Frontières (MSF) and United Nations Development Programme (UNDP).  Hissa’s ultimate goal is to raise enough funds to build a school in South Africa.

So keep your eyes peeled for the first issue. The theme is LOVE and it promises to be very stimulating.      I leave it to your imagination.

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Posted by Yvonne Carella